Real project
A sign-up page that does its own follow-up
One reusable template, connected to the main website. Every sign-up gets an email, lands in the CRM and shows up in the numbers.
1 template for every new event, instead of a new build each time
Tools
- HubSpot
- Google Analytics
- Cloudflare
- Zapier
Before
Sign-up pages lived on an older website with old templates. Changing the look or the flow was hard, every new page meant manual work, and the pages weren't built to convert. Following up on sign-ups and leads was done by hand.
What I built
- Automated: A new landing page is made from one template, in the style of the main website
- Automated: Everyone who signs up gets a confirmation email straight away
- Automated: Started the form but didn't finish? A friendly follow-up email goes out
- Automated: Need to check with a colleague first? A PDF to download, and that lead is saved too
- Automated: Every lead goes into HubSpot for follow-up, and the team gets an email
- A person decides: The team follows up personally, with everything in one place
How it fits together
- Landing page template
- Sign-up form
- HubSpot
- Emails to the visitor and the team
- Google Analytics
The result
The next event page is set up from the template, without rebuilding anything. Every sign-up and every lead is followed up, and the numbers are visible in HubSpot and Google Analytics.
Something similar in your business?
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